Hi Svetlana! Let’s start with something fun. What is your favorite movie?
My favorite movie is Casablanca, 1942. It was one of the first old movies that I saw in the US. I love the film’s portrayal of courageous choices between personal human happiness and a greater societal good.
What book are you reading now?
I am reading the latest Salman Rushdie, “Two Years Eight Months and Twenty-Eight Nights”. I think Rushdie is one of the greatest writers of our time.
Where were you born?
I was born in the Ural Mountains, which is a famous fairy tale land, in Yekaterinburg, Russia. In Russia, I was a business owner in the prêt-à-porter clothing industry. Through personal and professional coaching, I discovered the amazing link between exterior and internal human beauty. That A-Ha! moment led me to fulfillment in my own life- [coaching others] along a passionate path to discovering [fulfillment in their life purpose]!
What is coaching?
Coaching is a one-on-one relationship where a coach supports people to make changes in their self and to manage change in their professional and personal lives.
If you are interested in enhancing your business or personal life; or in putting an end to procrastinations; or in making a change: contact Svetlana.
Can you tell us a little about the field of personal coaching?
Historically, coaching has been well known as a corporate perk for executives. Today the demand and visibility of coaching continues to rise as more and more individuals are looking to create more fulfilling lives, finding greater balance, or achieving a sharper competitive edge. More and more people are feeling overwhelmed and looking for greater purpose and guidance on their life journey.
According to a survey conducted by the International Coach Federation, 98.5% of the clients surveyed said their investment in a coach was well worth the money and 94% believed coaching was here to stay as a viable, emerging profession. Coaching is an emerging industry with many untapped markets, and trained coaches are getting results that speak for themselves.
What would you like to say to Bay Bucks members who may be interested in using your coaching services?
My main passion in life is serving you. In our coaching relationship we will be building our relationship based on equality.
As equals, you will be the one taking charge of your life, while I will be a catalyst providing insight and clarity. Together, we will create a new path leading to the achievement of your goals and the life successes you have long desired.
Please reach out if
- You are not satisfied with your current life or business development
- You need guidance in making courageous changes
- You are looking for your life purpose.
What has been your experience using Bay Bucks to grow your coaching business?
Finding my community is not always an easy task. Thus, I am grateful that three years ago I joined Bay Bucks and was able to enhance my business by engaging other Bay Bucks members. I am looking forward to doubling my barter revenue this year!
What is the difference between therapy, coaching, and consulting?
Therapy generally deals with people who have emotional/behavioral problems. It seeks to bring the client to normal function by focusing on dysfunction. The primary focus is on healing.
Coaching, on the other hand, deals with functional people who want to move toward higher functioning. The primary focus is on amplifying and using one’s potential.
Coaching is also not consulting. Consulting assumes that the client doesn’t have the answers and therefore needs information or training. Coaching aims to help the client access their own resources, so that they’re prepared to pursue their goals and face challenges with confidence.
Coaching is focused on who and how the client is right now with the aim of using this as a starting point for determining how best to get to where the client wants to be or to go. The client is already capable and functional.
To better understand and appreciate what coaching can do for you, contact Svetlana and request a complimentary 30-minute coaching session.
Lastly, with respect to your clients' privacy, could you give some examples of how coaching has helped?
It wasn’t easy for this long-term corporate executive to leave her job and start her own non-profit. During our first session she made a remarkable breakthrough and discovered that she knew a lot more than she thought she did about implementing her dream. Her path became crystal clear.
She had to learn marketing, fundraising, and outreach skills in order to make her dream come true. Our coaching gave her the self-confidence needed to learn all this and more. Together we worked on replacing her old, self-limiting beliefs with new powerful ones and she was able to formulate what turned out to be a successful plan. More importantly, she had developed a new can-do mindset, which resulted in her preparation of a well-received TED talk.
The best way to understand and appreciate what coaching is, is to experience it! Contact Svetlana and request a 30-minute complimentary coaching session.