"Our Global Trends research, along with discussions with senior executives around the world, show that in response to tighter credit and budgets companies are exploring new ways to create and capture value. In this context, they see bartering as a way to steer around the restrictions imposed by cash and credit, to extract value from perishable or underperforming assets, and to expand channels to market and find new customers."
- Harvard Business Review, Sept 12, 2012
Inviting "consumers" (or as we like to call them, people) into a network where businesses are already actively engaged in trading with each other will be a win-win scenario: businesses continue to benefit from the Trade Exchange as well as attract new local-mided consumers that want to spend local currency, and consumers can easily align their values with their spending without having to do hours of research. The community at large wins, too, as we all support each other and our local businesses.
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